六安市微旅游发展可行性探讨

Feasible Discussion on the Micro-travel Development in Lu'an

微旅游是时代背景下产生的新型旅游方式,发展微旅游是旅游目的地扩展旅游产品和提升旅游质量的有效途径。以六安市为研究对象,分析微旅游的本质,从市场规模、配套设施、微资源情况和区位等方面讨论六安市发展微旅游的可能,结果显示六安市具备潜在市场大,微旅游资源丰富等发展优势。在此基础上,结合微旅游特性和六安市实际情况,阐述了“乡村振兴+微旅游”“城市游憩+微旅游”“红色教育+微旅游”和“体育休闲+微旅游”四种发展模式,并提出搭建线上线下营销网络,深挖本土文化特色和丰富夜间旅游产品等建议。

Micro-travel is a new type of tourism.The development of micro-tourism is an effective way for tourism destinations to expand tourism products and improve the quality of tourism.Taking Lu'an City as the research object,this paper analyzes the nature of micro-tourism and discusses the possibility of developing micro-tourism in Lu'an city from the aspects of market scale,supporting facilities,micro-resources and location.The results show that Lu'an city has the advantages of large potential market and abundant micro-tourism resources.On this basis,combined with the characteristics of micro-tourism and the actual situation of Lu'an city,this paper expounds four development modes of“rural revitalization+micro-tourism”,“urban recreation+micro-tourism”,“red education+micro-tourism”and“sports leisure+micro-tourism”,and proposes to build online and offline marketing network,dig deep local cultural characteristics and enrich night tourism products.