区块链溯源技术对流通业供应链企业收益的影响

Influence of Blockchain Traceability Technology on the Income of Supply Chain Enterprises in Circulation Industry

区块链溯源技术赋能流通业供应链能为企业带来额外收益,并且额外收益与引入区块链溯源技术的投资有关。基于消费者对商品信息的认知程度建立定价策略博弈模型后,对引入区块链溯源技术前后的博弈结果进行对比分析,是探索二级供应链企业收益机制的有效方式。结果表明:投入资金,引入区块链溯源技术,能够有效提升消费者对商品信息的认知程度,从而增加商品的市场最优需求量、批发商和零售商的最优收益;随着供应商或零售商在该方面投入的增加,对方的最优收益会不断提高,自身的最优收益则在一定范围内显著提升并在达到阈值后逐渐下降。

Blockchain traceability technology could bring additional benefits to supply chain enterprises in circulation industry.And the additional income was related to the investment in introducing blockchain traceability technology.The game model of pricing strategy was established based on the consumer’s cognition of commodity information.Comparing and analysing the game results before and after introducing blockchain traceability technology was an effective way to explore the income mechanism of secondary supply chain enterprises.The results show the following.Investing in supply chain and introducing blockchain traceability technology could effectively improve the consumer’s cognition of commodity information.Further,this could increase the optimal market demand of commodities and the optimal income of wholesalers and retailers.With the increase of suppliers or retailers’investment in this area,the optimal income of the other side will continue to increase.In contrast,its own optimal income will be significantly increased within a certain range and gradually decreased after reaching the threshold.