摘要
包装设计中应用趣味性原则的方法,可优化包装设计,使包装设计更具趣味性,更好地吸引消费者购买。把握包装设计的原则,研究趣味性包装设计的设计技巧,对提高产品辨识度和产品的销售具有非常重要的价值。
The application of the principle of fun in packaging design can optimize packaging designs,making them more engaging and better at attracting consumers to make purchases.Understanding the principles of packaging design and studying the design techniques for fun packaging are of significant value in enhancing product recognition and increasing sales.
作者
马丽俐
Ma Lili(Shanxi Huaao Business and Trade Vocational College,Taiyuan 030000)
出处
《鹿城学刊》
2023年第4期14-16,共3页
Journal of Lucheng
关键词
包装设计
趣味性原则
色彩
图形
造型
Packaging Design
Principle of Fun
Color
Graphics
Shape