云南新平戛洒镇花腰傣民俗旅游发展研究

Research on the Development of Folklore Tourism in Huayao Dai of Xinping County,Yunnan-A Case Study of Jiasa Town

花腰傣是聚居在云南新平县、元江县境内的一个傣族支系,因其服饰而得名。近年来戛洒镇的民俗开发虽初见成效,但仍存在一定局限性。为了有效利用花腰傣民族文化旅游资源,通过实地考察和文献研究等方法,对云南新平戛洒镇,尤其是大槟榔园花腰傣民族文化生态村的民俗旅游发展进行研究,有针对性地分析该地区在开发民俗旅游中存在的问题,并进行对策研究。加强交通基础设施和旅游综合配套设施的建设;培养民俗文化旅游资源开发人才;选择科学的开发模式,原生态与可持续开发并重;突出民族特色,保持民俗资源的民族性和真实性;加强宣传促销力度,实行品牌策略。

The Huayao Dai,residing in Xinping and Yuanjiang counties of Yunnan,are a branch of the Dai ethnic group known for their distinctive clothing.In recent years,while there has been some success in developing the folklore of Jiasa Town,limitations remain.To effectively utilize the cultural tourism resources of the Huayao Dai,this study employs field surveys and literature research,focusing particularly on the development of folklore tourism in the Huayao Dai cultural ecological village of Dabinglang Garden in Xinping’s Jiasa Town.It specifically analyzes the problems encountered in the development of local folklore tourism and proposes strategies for improvement.These include strengthening the construction of transportation infrastructure and comprehensive tourism facilities;cultivating talents for the development of folklore cultural tourism resources;choosing scientific development models that emphasize both original ecology and sustainable development;highlighting ethnic characteristics while maintaining the ethnicity and authenticity of folklore resources;and enhancing promotional efforts with a brand strategy approach.