苗族织锦技艺的生产性保护路径探析

Exploring the Productive Protection Path of Miao Ethnic Brocade Weaving Techniques

目前,苗族织锦技艺在工业化冲击下面临着保护和传承的困境。为此,通过田野调查和文献研究等方法对苗族织锦技艺的民俗文化内涵、现代价值及传承现状等进行分析,指出苗族织锦技艺目前在传承方面面临的主要困境,并试图从源头加强苗族织锦产品创新设计、通过媒体宣传与电商平台营销的整合营销方式推进苗族织锦产品生产,从而实现苗族织锦技艺的生产性保护,为苗族织锦技艺传承与保护提供参考。

At present,Miao brocade techniques are facing the dilemma of protection and inheritance under the impact of industrialization.In order to address this problem,this study analyzes the folk cultural connotations,modern values,and current status of Miao ethnic brocade weaving techniques through field surveys and literature research.It points out the main difficulties in the inheritance of Miao ethnic brocade weaving techniques and attempts to strengthen the innovative design of Miao ethnic brocade products from the source.By integrating media promotion and e-commerce platform marketing,it aims to promote the production of Miao ethnic brocade products and achieve the productive protection of Miao ethnic brocade weaving techniques,providing references for the inheritance and protection of Miao ethnic brocade weaving techniques.