媒介生态视域下档案数字化传播的价值、挑战与策略

The Value,Challenge and Strategy of Archival Digital Communication from the Perspective of Media Ecology

数字经济、数字基础设施的蓬勃发展推动社会步入数字时代,数字媒介和技术的介入造就了传播的全新图景。本文以媒介生态为认识工具,阐释了媒介生态视域下档案数字化传播的价值。通过分析媒介生态视域下档案数字化传播面临的各种挑战,从优化媒介生态环境、协调媒介竞合关系、打造传播内容的全息呈现、增进传播受众的情感认同四个方面提出相应策略。

The vigorous development of digital economy and digital infrastructure has promoted the society to enter the digital age,and the intervention of digital media and technology has created a new picture of communication.This paper takes media ecology as an understanding tool to explain the value of archival digital communication from the perspective of media ecology.Based on the analysis of various challenges faced by the digital communication of archives from the perspective of media ecology,the paper puts forward corresponding strategies from four aspects:optimizing the media ecological environment,coordinating the media competition and cooperation relationship,creating holographic presentation of communication content,and enhancing the emotional identification of communication audiences.