公共图书馆文旅融合品牌建设新鉴——以遵义市图书馆“云读山水”为例

Innovative Practice and Thinking of Brand Building for Cultural and Tourism Integration in Public Libraries:Case Study of the Zunyi City Library′s"Cloud Reading Landscape"

公共图书馆应在文旅融合中创新性拓展其文化服务外延空间和高质量挖掘图书馆信息资源里所蕴含的知识经济价值,构建多元化阅读推广服务模式,在实践中探索建设有文化影响力的阅读品牌,并充分利用社会化媒体营销公共图书馆的价值与功能。文章详细介绍了遵义市图书馆“云读山水”品牌活动建设过程,以期为公共图书馆创新开展文旅融合实践提供借鉴与参考。

In the integration of culture and tourism,public libraries should innovatively expand its cultural service extension space and high-quality excavate the knowledge economy value contained in the library information resources,construct a diversified reading promotion service model,explore the construction of culturally influential reading brands in practice,and make full use of social media to market the value and function of public library.This paper introduces in detail the construction process of Zunyi City Library′s"Cloud Reading Landscape",in order to provide reference for public libraries to innovatively carry out the practice of cultural and tourism integration.