上海城市形象海报设计应用

Application and Research of Digital Poster Design for Shanghai City Image

城市形象是对于一座城市的初步认识和理解,同时也是了解一座城市重要信息渠道,上海城市形象具有多样性和变化性,其中上海城市形象有早期风格、建国初期风格、改革开放时期风格、现代化时期海报风格,以上海视觉元素为研究对象,深入探讨上海城市形象海报设计的理论基础和实践案例,对上海城市形象的海报设计形式与内涵进行探研。本文引入了动态概念,同时运用了数字化海报设计的形式,帮助公众更好地了解和认识上海,包括也为上海城市形象的塑造和内涵传达提供了新的思路和方法。

The city image is a preliminary understanding and perception of a city,as well as an important channel to grasp essential information about it.The city image of Shanghai is characterized by diversity and change.It encompasses early styles,styles from the early years of the People's Republic of China,styles from the period of reform and opening up,and modern styles reflected in posters.By focusing on Shanghai's visual elements,this study delves into the theoretical foundations and practical examples of Shanghai's city image poster design,exploring its forms and content.This article introduces the concept of dynamism and utilizes digital poster design to help the public gain a better understanding of and familiarity with Shanghai.Moreover,it provides new ideas and approaches for shaping and conveying the essence of Shanghai's city image.