祈福文创产品设计研究——以东坡文化为例

Design and Research of Clifford Cultural and Creative Products——Take Dongpo Culture as an Example

东坡文化是中华优秀传统文化宝库中的重要组成部分,其博大精深的内涵和多样化的表现形式赋予了其独特的魅力。随着社会迅速发展,最年轻一批成年人也进入到社会工作,作为父母,希望自己的孩子在社会中少吃苦,同时也希望他们能有一个体面的工作地位,而考公考研成为他们的目标,在全国各地掀起了考学、考编的热潮,也附赠祈福、祝愿等深层含义。在此背景下,本论文旨在探究东坡文化在祈福文创中设计语言转化,通过挖掘东坡文化更多的祈福元素,来呈现更多的文化内涵和价值。

Dongpo culture is an important part of the treasure house of Chinese excellent traditional culture.Its extensive and profound connotation and diversified forms of expression give it a unique charm.With the rapid development of society,the youngest group of adults have also entered the social work,as parents,hope that their children in the society less hardship,but also hope that they can have a decent working status,and the public entrance examination has become their goal,in all parts of the country set off the upsurge of education,preparation,also accompanied by blessings,wishes and other deep meaning.Under this background,this paper aims to explore the design language transformation of Dongpo culture in blessing text creation,and to present more cultural connotation and value by mining more blessing elements of Dongpo culture.