公益广告设计中的视觉元素研究

Research on Visual Elements in Public Service Advertising Design

公益事业的发展离不开公益广告的创作,如何创作好公益广告,以满足传达信息的要求,需要我们运用好设计中的视觉元素,包括图形、色彩和文字元素。色彩在吸引注意力和调动情感方面的重要性,以及文字在直接信息传达中的作用和图形传递信息的广泛性,强调了视觉元素的关键地位,结合案例分析各类视觉元素在公益广告设计中的实际应用。设计师应当基于视觉元素理论与公益广告传播性、艺术性来设计出适应时代发展公益作品,推进社会公益事业发展。

The development of public welfare undertakings is inseparable from the creation of public service advertisements.How to create good public service advertisements to meet the requirements of conveying information requires us to make good use of visual elements in design,including graphics,colors and text elements.The importance of color in attracting attention and mobilizing emotion,as well as the role of text in conveying direct information and the breadth of information conveyed by graphics.The key position of visual elements is emphasized,and the practical application of various visual elements in the design of public service advertisements is analyzed based on cases.Designers should design public welfare works that adapt to the development of the times based on the theory of visual elements and the communication and artistry of public service advertisements to promote the development of social welfare undertakings.