摘要
随着数字技术和网络技术的普及,新媒体逐渐成为信息传播和互动交流的重要渠道。面对新媒体的广泛用户,饲料企业如何提高饲料产品的传播效果成为当下亟须解决的问题。为了便于分析,本文从饲料产品新媒体的传播现状入手,多角度论述了影响传播效果的因素,并针对这些因素提出了饲料产品新媒体传播的优化路径,力求借助新媒体的影响力,帮助饲料企业树立品牌形象,实现饲料产品的广告传播。
With the popularization of digital and network technologies,new media has gradually become an important channel for information dissemination and interactive communication.Facing the widespread user base of new media,how to improve the dissemination effect of feed products by feed enterprises has become an urgent problem that needs to be solved at present.For the convenience of analysis,this article starts with the current situation of the dissemination of new media for feed products,discusses the factors that affect the dissemination effect from multiple perspectives,and proposes optimization paths for the dissemination of new media for feed products.It strives to use the influence and role of new media to help feed enterprises establish brand image and achieve advertising and promotion of feed products.
作者
胡志超
HU Zhichao(College of Culture and Tourism,Zhangzhou Institute of Technology,Zhangzhou,Fujian Province 363000,China)
出处
《中国饲料》
北大核心
2023年第24期201-204,共4页
China Feed
关键词
新媒体
饲料产品
养殖户
传播目标
传播效果
优化路径
new media
feed products
livestock breeding customers
communication objectives
communication effect
optimize the path
