巴蜀文化旅游走廊红色旅游融合发展研究——基于三个案例点的调查分析

A Study on the Integrated Development of Red Tourism in Bashu Cultural Tourism Corridor--Based on Investigation and Analysis of Three Case Points

大力发展红色旅游是巴蜀文化旅游走廊建设重点之一。本文采用AHP构建红色旅游融合发展评价指标体系,分别选取四川省建川博物馆、重庆市歌乐山烈士陵园、南充市朱德故里进行案例分析和定量评价。结果显示,这三个案例红色旅游融合发展均达到一定水平,但在产业融合专项政策、产品内容与融合深度、资源整合与融合广度、专业人才培养和储备四个方面还有待完善。为此提出创新路径:推动产业融合政策落实,加强资金保障;深化红旅融合,打造红色旅游高质量融合产品;拓宽融合广度,资源组合推动业态创新;注重红色旅游融合人才培养,推动产教融合。

Developing red tourism is one of the key points in the construction of Bashu cultural tourism corridor.In this paper,AHP is used to construct the evaluation index system of red tourism integration development,and case analysis and quantitative evaluation are carried out on Jianchuan Museum in Sichuan Province,Gele Mountain Martyrs Cemetery in Chongqing and Zhu De's Hometown in Nanchong City,so as to explore the problems and countermeasures of red tourism integration development in Bashu cultural tourism corridor.The integrated development of red tourism in Bashu cultural tourism corridor needs to be improved in four aspects:special policies of industrial integration,product contents and integration depth,resource integration and integration breadth,and training and reserve of professional talents.To this end,the innovation path is proposed:promote the implementation of industrial integration policies,strengthen financial security;deepen the integration of red tourism and create high-quality integration products of red tourism;broaden the breadth of integration,resource combination to promote business innovation;pay attention to the training of talents in red tourism integration,and promote the integration of production and education.