基于网络文本分析的大运河江苏段文化遗产游客旅游体验研究——以大运河淮扬段里运河和中运河区域为例

A Study on Tourism Experience of Cultural Heritage Tourists in Jiangsu Section of the Grand Canal based on Web Text Analysis——A Case Study of Li and the Middle Canal Areas in the Huaiyang Section of the Grand Canal

大运河是中华优秀传统文化的富集区和中华文明历史记忆的重要承载地。本文基于知名旅游网站相关游记和评论文本的研究数据,以大运河淮扬段里运河和中运河为区域,探索大运河江苏段文化遗产游客体验感较强的品牌基因和结构维度,从而提出有助于大运河淮扬段旅游目的地品牌建设与开发的对策。

The Grand Canal is the enrichment area of excellent traditional Chinese culture and an important bearing place of the historical memory of Chinese civilization.Based on the relevant travel notes and commentaries of well-known tourism websites as research data,this paper explores the brand genes and structural dimensions of the strong sense of experience of tourists in the Jiangsu section of the Grand Canal,and puts forward some countermeasures which are conducive to the construction and development of the tourism destination brand in the Jiangsu section of the Grand Canal.