非遗传承助力乡村振兴——以“藤富之路”项目为例

党的二十大报告强调要全面推进乡村振兴,坚持农业农村优先发展。该项目以传统藤编手艺为基础,将碳中和时代下追求个性化、自然主义的消费市场作为核心,利用“非遗+产业”的发展模式不断创新,通过互联网和电子商务,提高藤编市场占有率,扎实推进藤编非遗的传承与发展,扩大就业,带动农民增收致富,推动乡村振兴。

The report of the 20th CPC National Congress emphasizes the need to comprehensively promote rural revitalization and give priority to the development of agriculture and rural areas.Based on traditional rattan weaving technology,this project takes the pursuit of personalized and naturalistic consumer market in the carbon-neutral era as the core,ensures the development model of"intangible cultural heritage plus industry"to innovate constantly,increases rattan market share through the Internet plus e-commerce,solidly promotes the inheritance and development of rattan weaving,and expands employment,so as to inspire farmers to increase their income and become rich,and promote the revitalization of rural areas.