传播仪式观视阈下高校红歌快闪短视频的国家认同建构

The Construction of National Identity in University Red Song Flash Short Videos from the Perspective of Communication Ritual View

红歌是进行爱国主义教育的重要资源。本文基于传播仪式观,探讨高校红歌快闪短视频如何共享爱国信仰和建构大学生的国家认同。短视频记录大学师生歌唱祖国的政治仪式,通过多重权力保障仪式的合法性从而进行议程设置,以国家政治节日为仪式时间再塑集体记忆,以物理信息场景为仪式空间形成情感能量。短视频主要从四个方面进行了国家认同的建构实践,包括用象征符号促进国家政治认同,集体记忆生成国家价值认同,情感动员激发国家形象认同,仪式表演链接公民身份认同。

Red songs are an important resource for patriotic education.Based on the communication ritual view,this article explores how university red song flash short videos share patriotic beliefs and construct the national identity of college students.Short videos record the political ceremony of university teachers and students singing about the motherland,using multiple powers to ensure the legitimacy of the ceremony and setting the agenda.The national political festival is used as the ceremony time to reshape collective memory,and the physical information scene is used as the ceremony space to form emotional energy.The short video mainly focuses on the construction and practice of national identity from four aspects,including promoting national political identity through symbolic symbols,generating national value identity through collective memory,mobilizing emotions to stimulate national image identity,and linking ritual performances to civic identity identification.