基于游客凝视理论的我国露营旅游发展现状及对策研究

Research on the Current Status and Strategies of Camping Tourism Development in China Based on the Theory of Tourist Gaze

本文通过对露营发展历史和我国露营活动发展的梳理,基于游客凝视理论对我国的露营活动进行研究,发现我国露营的兴起是多种因素共同推动的结果,其中社交平台和流行文化对我国露营活动的流行具有重要的催化作用,是消费者建构露营活动凝视框架的重要依据,而消费者的凝视贯穿露营活动的整个过程并会成为其他消费者的凝视内容。基于此,本文借助ROSTCM6分析软件对游客在马蜂窝和小红书发布的以“露营”为主题的游记进行文本分析,探究露营者在露营过程中的主要凝视内容,并在上述分析的基础上对我国露营旅游的发展提出可行性建议,仅供参考。

This paper explores the development of camping activities in China by examining their historical evolution and the factors contributing to their rise.Utilizing the theory of tourist gaze,the study identifies the diverse elements propelling the popularity of camping in China.Notably,social media platforms and popular culture play pivotal roles in catalyzing the trend of camping activities in the country.They serve as essential catalysts in shaping the consumers’gaze framework for camping activities.Consumer gaze,spanning the entire camping experience,becomes content for other consumers to observe.To delve deeper,this paper employs ROSTCM6 analysis software to conduct textual analysis of travelogues themed around“camping”posted by tourists on travel platforms such as Mafengwo and Xiaohongshu.The analysis aims to uncover the primary focal points of campers during their camping experiences.Based on these fi ndings,the paper concludes by providing practical recommendations for the development of camping tourism in China,for reference.