积极应对老龄化背景下老年人体育消费升级的动力、机制与路径选择

The Motivation,Mechanism and Path Choice of Actively Coping with the Upgrading of Sports Consumption of the Aged

积极应对人口老龄化是新时代重大的国家战略,推动老年人体育消费升级是新时代推动我国体育产业高质量发展、满足老年人群“主动健康”体育需求的关键着力点。采用文献资料法和逻辑分析法,分析了积极应对人口老龄化国家战略、老年人体育消费的内涵,梳理了我国老年人体育消费升级的动力与机制,提出新时代我国要完善老年人经济治理机制体制,优化老年人体育消费可持续的发展环境;增强体育产业自主创新能力,助推老年人体育消费供给侧结构性改革;加大建设老年经济基建力度,提高老年人体育消费设施和服务的能力;培养老年人体育促进健康意识,引导老年人体育消费树立积极消费理念等老年人体育消费升级的路径选择。

Actively coping with population aging is a major national strategy in the new era,and promoting the upgrading of sports consumption among the elderly is a key focus point to promote the high-quality development of China's sports industry and meet the"active health"sports needs of the elderly in the new era.The literature method and the logical analysis method are used to analyze the national strategy of actively coping with population aging and the connotation of elderly sports consumption,to sort out the dynamics and mechanisms of upgrading elderly sports consumption in China,and to propose that in the new era,China should improve the economic governance mechanism and system of the elderly,optimize the sustainable development environment of elderly sports consumption;enhance the independent innovation capacity of sports industry,and promote the supply-side structural reform of elderly sports consumption;and increase the construction of elderly economic infrastructure and infrastructure.reform;increase the construction of elderly economic infrastructure,improve the capacity of elderly sports consumption facilities and services;cultivate the awareness of elderly sports for health,guide elderly sports consumption to establish a positive consumption concept and other path options for upgrading elderly sports consumption.