国内外用户画像研究综述

A Review of User Profile Research at Home and Abroad

[目的/意义]在大数据广泛应用的时代背景下,用户画像研究及其应用也应运而生。用户画像的构建也是提升多领域运转效率的重要手段。[方法/过程]梳理用户画像国内外的内涵;总结并具体分析4种用户画像的构建方法:基于设计与思维的用户画像构建方法、基于本体和概念的用户画像构建方法、基于主题和话题的用户画像构建方法、基于兴趣和偏好的用户画像构建方法;归纳用户画像在医疗健康、电子商务、旅游行业和图书馆四个领域的应用现状。[结果/结论]用户画像多领域、全方位应用还有很长的路要走,用户画像的构建方法也有待更新和完善。

[Purpose/significance]In the context of the widespread application of big data user profile research and its applications have also emerged.The construction of user profile is also an important means to improve operational efficiency in multi fields.[Method/process]The paper summarizes the connotations of user profile both domestically and internationally;summarizes and analyze four methods for constructing user profile:user profile construction method based on design and thinking ontology and concepts themes and topics interests and preferences;summarizes the application status of user profile in four fields:healthcare e-commerce tourism and libraries.[Result/conclusion]There is still a long way to go in the multi domain and comprehensive application of user profile.The construction method of User Persona also needs to be updated and improved.