新时代大学生政治认同教育的全媒体传播体系构建路径

Construction of All-media Communications System of Political Identity Education for College Students in the New Era

大学生政治认同关系青年群体对社会主义意识形态的认同程度,更关乎中国特色社会主义政治的稳定发展乃至中国共产党意识形态建设的成效。随着意识形态领域斗争日趋激烈,全媒体传播体系建设与意识形态工作联系日益紧密,借助全媒体进一步强化新时代大学生政治认同教育成为必然选择。基于发挥全媒体对大学生政治认同教育的优势,尝试从传播内容建设、传播载体建设、传播主体建设、传播机制建设着手探讨大学生政治认同教育的全媒体传播体系构建路径,全方位开展大学生政治认同教育,旨在进一步增强大学生政治认同感,培养德智体美劳全面发展的时代新人。

College students’political identity concerns the extent to which youngsters acknowledge socialist ideology,as well as the stable development of socialist politics with Chinese characteristics and the effect of the CPC’s ideological construction.As competition in ideological field constantly escalates,the relation between the construction of all-media communications system and ideological work has become closer,which predictably strengthens political identity education for college students in the new era with the help of all-media.Based on the advantages of all-media in political identity education for college students,the author attempts to discuss the construction of all-media communications system of political identity education for college students in terms of the construction of communications content,carriers,subjects,and mechanism,which comprehensively advances immersion education of college students’political identity,aiming to enhance their sense of political identity and cultivate all-round talents for the new era.