集中采购背景下医学院校市场营销专业毕业生就业困境分析

Analysis of employment difficulties for graduates of marketing majors in medical colleges under the background of centralized procurement

药品集中招标采购政策出台后,药品采集以医院招标药企竞标的模式进行,药企和医药代表被倒逼着加速转型升级的同时,从事企业产品推广工作的医药代表面临着越来越艰难的市场开拓难题。受此影响,与医药代表职业专业对口的医学院校市场营销专业就业将面临新一轮的困境。文章以医学院校市场营销专业毕业生就业为出发点,深入探究药品集中采购政策背景下毕业生就业面临的困境,通过对政策背景下的就业困境研究提出可行性对策,为促进学生就业提供借鉴。

After the introduction of the centralized bidding and procurement policy for drugs,drug collection was carried out through hospital bidding and pharmaceutical enterprise bidding.While pharmaceutical enterprises and representatives were forced to accelerate transformation and upgrading,pharmaceutical representatives engaged in enterprise product promotion faced increasingly difficult market development challenges.Affected by this,the employment of marketing majors in medical colleges and universities that are aligned with the pharmaceutical representative profession will face a new round of difficulties.This article takes the employment of graduates majoring in marketing from medical colleges as the starting point,delves into the difficulties faced by graduates in employment under the background of centralized drug procurement policies,and proposes feasible countermeasures for promoting student employment by studying the employment difficulties under the policy background.