“二二八”事件不断重返台湾地区当代舆论场原因探析

An Analysis of the Causes of the“228”Incident Keeping Returning to Taiwan's Contemporary Public Opinion——Analytic Perspective Based on Public Opinion

台湾地区发生过大大小小无数的历史事件和政治事件,但大部分事件都转瞬即逝,而“二·二八”事件却能以固定地频率、以纪念日的形式不断进入台湾地区当代舆论场,在其中反复被讨论、被引用、被解释、被延伸,成为台湾地区舆论场的“万年议题”。“二·二八”作为一个历史事件,为什么它会经久不衰?为什么它能在台湾地区当代舆论场不断地“复活”与“重访”?本文认为“二·二八”事件能够不断重返舆论场的原因在于其包含的四个舆论因素以及具备的四个传播特征,四个舆论因素依次为“舆论受众的超吸附性”“舆论本体的多叠层性”“舆论能量的高势能性”和“舆论工具的强转化性”,四个传播特征分别是“日期传播”“节庆传播”“牺牲传播”和“仇恨传播”。

There have been countless historical and political events in Taiwan,but most of them are fleeting.However,the“228”incident can continue to enter Taiwan's contemporary public opinion with a fixed frequency and in the form of anniversaries.In it,it has been repeatedly discussed,quoted,interpreted,and extended,and has become a“ten-thousand-year issue”in Taiwan's public opinion.“228”is a historical event,why is it enduring?Why can it continue to be“resurrected”and“revisited”in Taiwan's contemporary public opinion field?This paper believes that the reason why the“228”incident can continue to return to the field of public opinion lies in the four public opinion factors it contains and the four communication characteristics.The four public opinion factors are“super-adsorption of public opinion audiences”,“multi-layered public opinion ontology”,“high potential energy of public opinion energy”and“strong transformation of public opinion tools”.The four characteristics of communication are“date communication”,“festival communication”,“sacrifice communication”and“hate communication”.