文化距离对我国企业在“一带一路”共建国家直接投资的影响--基于孔子学院的调节作用

Study on the Impact of Cultural Distance on the Direct Investment of Chinese Enterprises in the“Belt and Road”Countries--Based on the Moderating Role of Confucius Institutes

文章基于外来者劣势理论,分析了文化距离对我国企业在“一带一路”共建国家直接投资的影响,并在此基础上研究了孔子学院对两者关系的调节作用。研究结果表明:文化距离阻碍着我国企业在“一带一路”共建国家的直接投资,孔子学院通过加强中国与“一带一路”共建国家间的文化交流,可有效降低文化距离对企业对外直接投资的负面影响,推动中国企业对外投资与国际经济合作。针对研究结果,文章从政府和企业的角度,就我国企业在“一带一路”共建国家直接投资提出了相应的对策建议。

Based on the theory of Liability of Foreignness,this paper aims to study the impact of cultural distance on the direct investment of Chinese enterprises in the“Belt and Road”countries,and on this basis,explore the moderating effect of Confucius Institutes on the relationship between the two.The research findings show that cultural distance hinders the direct investment of Chinese enterprises in the“Belt and Road”countries.Confucius Institute can effectively reduce the negative impact by strengthening cultural exchanges between China and the“Belt and Road”countries,thus promoting foreign investment and international economic cooperation.According to the research findings,the paper puts forward corresponding suggestions to boost the direct investment of Chinese enterprises in the“Belt and Road”from the perspective of government and enterprises.