T葡萄酒企业数字化转型的对策建议

Study on Suggestions for the Digital Transformation of T Wine Enterprise

目前,我国葡萄酒市场表现出较大的发展潜力。数字化转型是葡萄酒企业提高企业经营效率、降低运营成本和规避潜在风险的重要手段。葡萄酒企业通过积极推进数字化转型,构建葡萄酒产业数字化体系,有助于实现产业全链条高效管理,助推葡萄酒产业高质量发展。文章以T葡萄酒企业为案例,通过分析我国部分葡萄酒企业发展中存在的问题,提出了通过数字化并购进行资源整合及产业链升级,以提高企业经营管理水平,提高葡萄酒企业经营效益,促进葡萄酒企业数字化转型等若干建议。

Currently,China's wine market is demonstrating vast potential for further growth.Digital transformation is vital for wine enterprises to boost operation efficiency,slash operating costs and defuse potential risks.By actively advancing digital transformation and building a digital system,wine enterprises can achieve efficient management of the entire industry chain and register high-quality growth.In light of this,the article attempts to explore the issues faced by some wine enterprises with T as an example,and proposes several suggestions for resource integration and industrial chain upgrading through digital mergers and acquisitions,so as to facilitate enterprise management,enhance operation efficiency and accelerate the digital transformation of wine enterprises.