跨界:酒企品牌的“孤注一掷”

Fransboundary:The Self-Breakthrough of the Wine Brand

近年来,越来越多的品牌开始推出跨界产品。早些年是咖啡/奶茶+酒,近年是白酒+冰激凌,各种创意层出不穷,总有年轻消费者愿意买单。“跨界”已经成为了营销的常用方式之一。

In recent years,more and more brands have begun to launch transboundary products.In the early years,it was coffee/milk tea+wine,and in recent years,it is liquor+ice cream,and all kinds of creativity are emerging,and there are always young consumers who are wiling to pay.