创意光影为城市品牌建设赋彩

Enriching Urban Branding through Creative Light and Shadow

城市是人类文化精神的集中体现,城市文化是当代人类文明的重要组成部分,也是一个城市的底蕴和韵味,反映了一个城市的文化自觉和文化自信。文化学者刘易斯·芒福德说,“文化,是城市的生命”[1]。在现代化城市中,灯光节已成为一种展示城市视觉文化的重要平台,对于提升城市形象、吸引游客、促进文化旅游等方面都有着积极的作用,是推动城市品牌建设的有效手段。本文以广州国际灯光节为主要背景,结合其他优秀案例,从场景、交互、共情、共创、交流等五个维度分析灯光节的创意需求,探讨灯光节如何通过艺术与科技的结合,承载和反映城市的生活方式和人文精神,为城市品牌建设赋彩。

Cities embody the concentrated expression of human cultural spirit,and urban culture constitutes a pivotal component of contemporary human civilization.It not only represents a city’s historical heritage and allure but also mirrors its cultural consciousness and self-confidence.As Cultural scholar Lewis Mumford aptly noted,“Culture is the lifeblood of the city”[1].In modernized urban settings,light festivals have evolved into essential platforms for showcasing a city’s visual culture.They play a constructive role in enhancing a city’s image,attracting tourists,and promoting cultural tourism.Light festivals have become an effective means for urban brand development.This paper primarily focuses on the Guangzhou International Light Festival while incorporating insights from other exemplary cases.It conducts a comprehensive analysis of the creative requirements of light festivals across five key dimensions:ambiance,interaction,empathy,co-creation,and communication.This paper explores how light festivals,through the amalgamation of art and technology,serve as vessels that encapsulate and reflect the lifestyle and human spirit of a city,thus bestowing a spectrum of colors upon the urban canvas.