乡村振兴视域下的县域文化经济协同发展研究

Research on the Coordinated Development of County Cultural Economy from the Perspective of Rural Revitalization

文化产业赋能乡村振兴是新时代乡村全面振兴的创新路径,是文化产业与乡村建设的时代相遇。文章以周至县为例,从加强对优秀传统文化研究,发挥好历史文物的展示交流作用,做好历史文化保护开发工作,以关学特色乡镇为抓手促进乡村振兴,精准开展文化旅游品牌营销推广,培育文旅融合新兴业态,做强文旅融合市场主体,做强特色文化产业品牌,多元参与构建新时代周至文化体系,推进文化+多元融合发展等方面,提出推进县域文化经济协同发展的施策重点。

The comprehensive rural revitalization provides good conditions and opportunities for returning entrepreneurial talents.The growth of returning entrepreneurial talents is not only relat-ed to the balance of rural entrepreneurial ecology,but also to the sustainable development of en-trepreneurs themselves.The article focuses on the growth of entrepreneurial talents returning to their hometowns.Based on the embedding theory of"economic activities embedded in social structure"in new economic sociology,it understands entrepreneurs returning to their hometowns for entrepreneurship as their economic and social behavior embedded in rural society.It attempts to use the inevitability of the social role transformation of entrepreneurial talents returning to their hometowns and the difficulties in the process and state of"embedding"to propose solutions.