“金课”建设视角下市场营销学课程建设的困境与对策研究

Research on the Dilemma and Countermeasures of Marketing Course Construction from the Perspective of"Golden Course"Construction

基于教育部门全面实施新文科建设战略计划,建设市场营销学金课的基本要求,各高校要明确市场营销学课程建设面临的困境,深入探究“金课”建设视角下市场营销学课程建设对策:创新并重构教育内容与教育体系,构建依托以学生为本的教育模式,革新教学手段并利用雨课堂建设智慧教学体系,积极优化教学考核评价体系。

Based on the basic requirements of the education department to comprehensively implement the strategic plan for the construction of the new liberal arts and the construction of the marketing golden course,colleges and universities should clarify the difficulties faced by the construction of the marketing course,deeply explore the countermeasures for the construction of the marketing course from the perspective of the"golden course"construction:creating and reconstructing the education content and education system,and building a student-based education model,innovating teaching methods and using the rain classroom to build a smart teaching system,and actively optimizing the teaching evaluation system.