民族村寨景区游客感知与情感评价研究——以西江千户苗寨为例

A Study on Tourist Perception and Emotional Evaluation of Ethnic Villages Scenic Spots:A Case Study of Xijiang Thousand Households Miao Village

研究民族村寨景区游客感知与情感评价,探析游客视角下的景区,有利于精准判别供需差异与矛盾,破解发展痛点与堵点,推动旅游高质量发展。基于数字足迹以西江千户苗寨为例对其游客感知与情感评价进行分析,结果表明:游客评论以积极评论为主;游客感知主要集中在以苗寨、长桌宴、风雨桥等为代表的民族文化元素上,体现出鲜明的民族文化消费偏好;游客对旅游吸引物积极感知最强,对环境氛围消极感知最强;商业化严重已成为负面评价的主要来源;旅游设施、管理服务存在物价高、管理混乱等问题,不容忽视。据此,提出丰富旅游产品、平衡商业化与游客体验、加强市场监管、完善旅游设施、强化区域合作等建议,以期为民族村寨景区发展提供参考。

Studying the perception and emotional evaluation of tourists in ethnic village scenic areas and exploring the perspective of tourists in scenic areas are conducive to accurately identifying supply and demand differences and contradictions,solving development pain points and bottlenecks,and promoting high-quality development.Based on digital footprint,this study analyzes the tourist per-ception and emotional evaluation of Xijiang Thousand Households Miao Village.The results indicate that tourist comments are mainly positive,and tourist perception mainly focuses on ethnic cultural ele-ments represented by Miao villages,long-table banquets,wind-rain bridges,reflecting distinct ethnic cultural consumption preferences.Among them,the tourists have the strongest positive percep-tion of tourist attractions and the strongest negative perception of the environmental atmosphere.The negative evaluation mainly derives from the serious commercialization,high prices and chaotic management in tourism facilities and management services.Based on this,suggestions are proposed to enrich tourism products,balance commercialization and tourist experience,strengthen market supervision,improve tourism facilities,and strengthen regional cooperation,in order to provide reference for the development of ethnic village scenic spots.