“文化双创”引领高校非遗文创开发的理论逻辑和实践创新——以常州留青竹刻为例

The Theoretical Logic and Practical Innovation of“Cultural Double Creation”Leading the Development of Non legacy Cultural Creatures in UniversitiesS--Taking Changzhou Liuqing Bamboo Carving as an Example

“文化双创”是推动新时代中国特色社会主义文化焕发活力的重要方针和有效途径。作为“文化双创”的资源库和主阵地,地方非遗与高校文创的结合将成为实践“文化双创”的必然选择和共赢之策。文章理顺了文化双创、地方非遗与高校文创三者的逻辑关系,并以国家级非遗留青竹刻为例,对其发展历程和面临困境进行述略,重点介绍江苏城乡建设职业学院师生团队将该地方非遗引入高校,守正创新开展文创产品研发实践的过程。通过制定“贴近生活、跨界融合、避免同化”三大研发策略,师生团队自主设计开发了笔筒、口红、婚匣等3大系列留青竹刻产品,努力契合消费者生活使用需要和时尚审美需求,逐渐在校园内形成了留青竹刻文化IP,助力常州本土非遗创造性转化、创新性发展,从而真正回归生活、融入时尚并形成特色。

“Cultural double innovation”is an important policy and effective way to promote the revitalization of socialist culture with Chinese characteristics in the new era.As the resource pool and main battlefield of“cultural innovation”,the combination of local intangible cultural heritage and university cultural creativity will become an inevitable choice and win-win strategy for practicing“cultural innovation”.The article clarifies the logical relationship between cultural entrepreneurship and innovation,local intangible cultural heritage,and cultural and creative activities in universities.Taking national non legacy green bamboo carvings as an example,it briefly describes their development process and challenges,with a focus on introducing the local intangible cultural heritage into universities by the teacher and student team of Jiangsu Urban Rural Construction Vocational College,and carrying out the research and development practice of cultural and creative products in a standardized and innovative manner.By formulating three major research and development strategies of“close to life,cross-border integration,and avoiding assimilation”,the teacher and student teams have independently designed and developed three series of green bamboo carving products,including pen holders,lipsticks,and wedding boxes,striving to meet the needs of consumers'daily use and fashion aesthetics.Gradually,a green bamboo carving cultural IP has been formed on campus,assisting the creative transformation and innovative development of local intangible cultural heritage in Changzhou,thus truly returning to life Integrate into fashion and form unique features.