社交临场视角下的涉藏地区Vlog生产与民族文化共享

Vlog Production and Ethnic Culture Sharing in Tibet-Related Areas under the Perspective of Social Presence

习近平总书记指出“,铸牢中华民族共同体意识,既要做看得见、摸得着的工作,也要做大量‘润物细无声’的事情。”短视频时代,广大民族地区网络人士开始发挥越来越重要的作用。研究以社交临场感为理论视角,以涉藏地区Vlog生产为研究对象,通过内容分析和文本分析,探究其如何影响和促进民族文化共享。研究发现,涉藏地区Vlog从意识、情感和认知三个维度都有效影响社交临场感建构,通过虚拟共在和身份共识营造在场感,借助视听刺激与拟态亲密关系促进情感共鸣,凭借文化属性塑造文化共识。高社交临场感有效促进民族文化共享,有助于铸牢中华民族共同体意识。

General Secretary Xi Jinping pointed out that consolidating a sense of community for the Chinese nation requires doing visible and tangible work and"moistening things silently."In the era of short videos,most ethnic area net workers have begun to play an increasingly important roles.This study takes social Presence as a theo⁃retical perspective and Vlog production in Tibet-related areas as a research object to explore how Vlog produc⁃tion influences and promotes the sharing of ethnic culture through content analysis and text analysis.It is found that Vlogs in Tibet effectively affect the construction of social Presence from three dimensions:consciousness,emotion,and cognition.It creates a sense of presence through virtual co-presence and identity consensus,pro⁃motes emotional resonance through audiovisual stimulation and mimetic intimacy,and shapes cultural agreement by cultural attributes.A high sense of social Presence effectively encourages the sharing of ethnic culture and helps to forge a strong sense of community for the Chinese nation.