文旅融合背景下苏州古城“活态”保护路径探索

An Exploration of the“Active”Protection Approach of the Ancient City Area of Suzhou in the Context of Culture and Tourism Integration

分析文旅融合背景下苏州古城的保护现状及存在的古城旅游基础设施不健全、文化旅游体验待升级、宣传营销方式需创新等问题,提出改进基础设施、创意体验、智慧服务、宣传营销等,以促进古城空间改造、功能完善、业态创新与文化传承,推动古城资源的“活态”保护。

By analyzing the current protection of the ancient city area of Suzhou in the context of culture and tourism integration,several problems are found.For instance,the ancient city’s tourism infrastructure is inadequate,the cultural tourism experience should be improved,and the publicity and marketing methods are to be innovated.The paper calls for the improvement of infrastructure,creative experience,smart services,as well as publicity and marketing methods.So as to achieve spatial transformation,functional improvement,business innovation and cultural inheritance of the ancient city,and to boost the“active”protection of the ancient city resources.