基于叙事性设计的《红楼梦》文创产品开发研究

Design of Cultural and Creative Products for "Dream of Red Mansions" Based on Narrative Design

以中国古典名著《红楼梦》为文化蓝本,采用叙事性设计方法,与飞行棋小游戏相结合,通过主题、故事情节与飞行棋要素合理嫁接,进行相关文创产品设计,以期推出既符合消费者生活场景需求、又符合文化转化的产品。

This paper takes the Chinese classical masterpiece "A Dream of Red Mansions" as the cultural blueprint,adopts the narrative design method,combines with the flying chess game,and reasonably grafts the theme,story and the elements of flying chess to design related cultural and creative products,in order to launch products that not only meet the needs of consumers' life scenes but also meet the cultural transformation.