卡塞尔文献展视觉形象设计研究

Research on Visual Identity Design for Documenta

半个多世纪以来,闻名全球的卡塞尔文献展的视觉形象本身已经构成了一个完整的、丰富的、范式性的研究对象。每一届展览都拥有独立的视觉形象设计,彼此独立又相互关联。文章主要以第1~15届展览的标识及导视设计为例,深入分析其多重交织的设计动因,并对当代艺术设计展览的策划与视觉形象创作提出了路径和方向性的思考。

For over half a century,the globally renowned Kassel documenta has become a complete,rich,and paradigmatic subject of study in its own right.Each edition of the exhibition has its own independent visual identity design,which is both distinct and interconnected.This article primarily takes the logos and wayfinding designs of the 1st to 15th editions as examples,delving into the intricate design factors at play and offering insightful reflections on the planning and visual identity creation of contemporary art exhibitions.