新媒体背景下动态海报的设计与应用

Design and Application of Dynamic Posters in the Context of New Media

动态海报突破了以往静止形态的单向输出,为海报设计带来了视觉刺激和互动活力。文章旨在讨论动态海报设计的兴起、表达特征及设计原则,以实践拓展其在新媒体时代下的应用与发展。

Dynamic posters break through the one-way output of the previous static form and bring visual stimulation and interactive vitality to poster design.The article aims to discuss the rise of dynamic poster design,its expressive characteristics and design principles,in order to practically expand its application and development in the new media era.