新零售模式下服装品牌转型的科技发展空间研究

Research on the Technological Development Space of Clothing Brands Transformation Under the New Retail

伴随消费者需求的不断变化和数字化技术的快速发展,新零售模式已经成为了服装品牌转型和发展的必然趋势。文章通过对新零售模式的特点进行分析,探讨了服装品牌在新零售模式下的转型策略,并对其未来的科技发展空间进行了研究。

With the continuous changes in consumer demand and the rapid development of digital technology,the new retail has become an inevitable trend for clothing brand transformation and development.This article analyzes the characteristics of the new retail,explores the transformation strategies of clothing brands under the new retail,and conducted research on its future technological development space.