沂蒙山区红色体育旅游高质量发展研究--基于资源基础和社会需求的分析

Research on the High-quality Development of Red Sports Tourism in Yimeng Mountain--Based on the Analysis of Resource Base and Social Needs

运用实地考察法和问卷调查法,并查阅相关文献资料,对沂蒙山区发展红色体育旅游的资源基础和社会需求进行调研分析,结果表明:沂蒙山区发展红色体育旅游具有红色文化底蕴深厚、社会需求旺盛等有利条件;同时存在两种旅游资源融合不足、基础设施相对落后且知名度不高、尚未形成品牌效应等不利因素。促进沂蒙山区红色体育旅游高质量发展需从以下方面着手:明确市场定位,满足多样化需求;加强景区基础设施建设,提升游客体验感;完善政策法规,培育良好的市场环境;加大宣传推广力度,塑造知名品牌。

Using the method of on-the-spot investigation and questionnaire survey,and consulting relevant literature,this paper investigates and analyzes the resource base and social needs for the development of red sports tourism in Yimeng mountains.The results show that the development of red sports tourism in Yimeng mountain area has the advantages of strong profound red culture and market demand.At the same time,it also has the problems of insufficient integration of the two kinds of tourism resources,relatively backward infrastructure,low visibility and brand effect.In view of this,the following countermeasures are proposed:clarify market positioning to meet the diversified needs;strengthen the infrastructure construction of scenic spots to improve tourists'experience;improve policies and regulations to foster a good market environment;vigorously promote red sports tourism to shape well-known brands.