乡村振兴战略下乡村体育旅游价值及发展策略分析

Analysis on the Value and Development Strategy of Rural Sports Tourism under the Strategy of Rural Revitalization

乡村振兴战略是实现农业农村现代化最有力的推手。运用文献资料、专家访谈、实地调查等方法,对我国乡村体育旅游业价值、发展困境详细研究提出发展策略。研究发现:乡村振兴战略下持续发展乡村体育旅游业在城乡融合发展、乡村旅游产业融合升级、乡村治理、乡村特色体育文化方面具有重要价值。发展策略:强化政府职能,健全体系制度、扩大人才队伍,提高服务质量、重视乡村体育文化,加强生态建设、加大财政投入力度,拓宽融资渠道。

The rural revitalization strategy is the most powerful promoter of the modernization of agriculture and rural areas.Using literature,expert interviews,field surveys and other methods,detailed researches on the value and development of rural sports tourism in our country put forward development strategies.The study found that the sustainable development of rural sports tourism under the rural revitalization strategy has important value in the integration of urban and rural development,the integration and upgrading of rural tourism industry,rural governance,and rural sports culture with characteristics.Development strategy:Strengthen government functions,improve systems and systems,expand the talent team,improve service quality,attach importance to rural sports culture,strengthen ecological construction,increase financial investment,and broaden financing channels.