智能电网背景下的电力营销信息化建设策略

Electric Power Marketing Informatization Construction Strategy in Smart Grid Context

面对时代的进步,人们对电能的需求逐渐增加,而在这样的形势下也给电力事业发展带来严峻挑战,同时也促使智能电网应运而生。在智能电网背景下,相关人员越来越重视电力营销信息化建设工作。基于此,文章首先阐述了电力营销信息化的重要作用,然后对智能电网背景下电力营销信息化建设存在的问题进行分析,最后提出加强电力营销信息化建设的策略,以供参考。

In the face of the era progress,people’s demand for electric energy is gradually increasing.In this situation,it also brings severe challenges to the development of electric power industry,and also promotes the application of smart grid.In the context of smart grid,relevant personnel pay increasing attention to the construction of electric power marketing informatization.Based on this condition,this paper first expounds the important role of electric power marketing informatization,then analyzes the problems in the construction of electric power marketing informatization in the context of smart grid,and finally puts forward the strategy of strengthening the construction of electric power marketing informatization,for reference.