基于八角行为分析法的壮锦文创游戏化设计研究

RESEARCH ON THE GAMIFICATION DESIGN OF CULTURAL AND CREATIVE PRODUCTS WITH ZHUANG BROCADE ELEMENTS BASED ON OCTALYSIS

本文在分析壮锦文创发展困境的基础上,首先阐述了壮锦文创与游戏化设计理论"八角行为分析法"结合的必要性,然后围绕用户行为核心驱动力,构建了包含物质层、行为层、精神层和制度层重点设计元素的八角模型,以及基于用户体验的策略模型,设计师可根据该策略模型中的战略仪表盘、用户需求文档和八角分数进行游戏化设计.研究旨在为壮锦文创的创新发展提供新的路径.

The study sheds light on necessity of the introduction to a gamification framework,Octalysis,in the gamification process of cultural and creative products with Zhuang brocade elements,based on the analysis of development challenges that these products are faced with.Then,centering on core driving forces of the user's behaviors,it builds a Octalysis-based framework composed of key design elements at material,behavioral,psychological and institutional levels.In view of user experiences,it also constructs a model of strategies which call for application of strategic dashboards,the user's requirement documents and a scoring system based on Octalysis in gamification design.To sum up,the study aims to provide a new path for innovative development of cultural and creative products with Zhuang brocade elements.