符号学视野下游戏IP形象设计研究

RESEARCH ON GAME IP IMAGE DESIGN FROM THE SEMIOTIC PERSPECTIVE

随着经济和信息技术水平的发展,游戏行业蓬勃发展.游戏IP形象不仅能建立起游戏与玩家之间的联系,还可以通过授权使用和品牌联名等方式为电子游戏公司乃至整个市场带来巨大的商业价值.本文首先阐述了游戏IP形象中的符号学,然后基于符号学的能指和所指概念提出了游戏IP形象设计策略,包括构建游戏世界观、围绕游戏世界观设计IP形象、塑造IP形象的独特记忆点、迭代扩充IP形象的身份、迭代时保留IP基础形象的经典元素.文章旨在为游戏IP形象设计提供参考.

As the economy and information technologies develop,the gaming industry is thriving.Not only does the game IP image design link games with players,but it also brings massive commercial value to both the gaming brands themselves and the overall gaming market,through methods including the authorized use of the image and co-branding.The study first interprets concepts of Semiotics in game IP design,and proposes design strategies based on the signifier and the signified in the theory.These strategies include building a worldview,designing a worldview-centric IP image,creating distinct impressions,enriching identities of the IP image through iterative game designs,and retaining classic elements when upgrading the game.The study aims to provide a reference for game IP image design.