基于中国传统文化的IP形象设计研究与实践

STUDY AND PRACTICE ON IP IMAGE DESIGN BASED ON TRADITIONAL CHINESE CULTURE

近年来,我国大力弘扬中华优秀传统文化.以丰富的传统文化为设计源泉,开发IP形象,有利于传统文化在新时代的传播与发展.本文梳理了IP形象的定义及应用领域,并对基于中国传统文化而开发的IP形象设计案例进行分析,归纳了文化IP形象设计的构建方法,然后根据此方法,以故宫博物院馆藏《搜山图》中的重要角色力士为原型,开展了IP形象设计实践.研究旨在为当今国内文化IP领域的设计探索提供理论支撑与案例样本.

In recent years,China has vigorously promoted the excellent traditional Chinese culture.Drawing inspiration from the rich traditional Chinese culture to develop IP images is conducive to the dissemination and development of traditional culture in the new era.This paper sorts out the definition and application fields of IP image,analyzes the cases of IP image design based on traditional Chinese culture,and summarizes the methods of cultural IP image design.On this basis,the IP image design practice is carried out with Lishi,an important character in Searching the Mountain for Demons,one of the paintings in the collection of the Palace Museum,as a prototype.The study aims to provide theoretical support and case samples for the exploration of cultural IP image design in China today.