绍兴古桥装饰纹样的再设计研究——以绍兴黄酒瓶身贴纸设计为例

STUDY ON DECORATIVE PATTERN REDESIGN OF ANCIENT SHAOXING BRIDGES

古桥装饰纹样是古桥文化重要的组成部分,体现了浓厚的地域特色.浙江省绍兴市以拥有众多古桥而著称.本文采用文献考证、田野调查等研究方法,对绍兴地区具代表性的古桥进行调查分析,总结其装饰纹样的特征,并从中提取设计元素,应用于绍兴黄酒瓶身贴纸设计实践中.文章希望通过对绍兴古桥装饰纹样的再设计与应用,探索古桥文化的传承与发扬的新路径.

Decorative patterns on the ancient bridges are an important part of ancient bridge culture,which embody the regional characteristics.Shaoxing City,Zhejiang Province is famous for possessing numerous ancient bridges.This paper adopts research methods such as literature research and field investigation to conduct detailed analysis of representative ancient bridges in Shaoxing,and summarizes the characteristics of their decorative patterns.The design elements are extracted to be applied to the bottle sticker design of Shaoxing Yellow Wine.The study aims to explore a new path for the inheritance and promotion of ancient bridge culture through the redesign and application of the decorative patterns of ancient Shaoxing bridges.