基于需求层次理论的食品包装设计研究

RESEARCH ON THE FOOD PACKAGING DESIGN BASED ON HIERARCHY OF NEEDS

随着经济水平的不断发展,消费者对食品包装的要求也随之提升.经过对食品包装设计现存问题的分析,本文基于需求层次理论,总结了安全性、互动性、差异化和价值观的包装设计原则,并针对问题提出了相应的包装设计策略,以期为包装设计提供理论参考,为食品包装设计的发展提供有力的支持.

With the continuous development of economy,customers become more demanding about food packaging.After analyzing existing problems of food packaging design,the article,based on Hierarchy of Needs,summarizes principles of safety,interactivity,differentiation as well as reflecting values,and proposes corresponding packaging design strategies to tackle the problems.It hopes to provide a theoretical basis for packaging design,and a potent support for the development of food packaging design.