乡村振兴背景下“电商直播+农文体旅”融合发展研究

Research on the Integrated Development of"E-commerce Live Broadcasting+Agricultural Culture Sports and Tourism"under the Background of Rural Revitalization

随着互联网技术的飞速发展,电商模式不断更新迭代,电商直播应运而生并发展迅速。但在农村,电商直播体上仍处于初步探索阶段,农村电商直播与农村产业深度融合不够。为了助推“电商直播+农文体旅”更好地融合发展,采用调查、案例分析及归纳等研究方法,分析了制约“电商直播+农文体旅”融合发展的瓶颈,探讨了助推“电商直播+农文体旅”更好地融合发展的路径及对策。为进一步推进乡村振兴背景下“电商直播+农文体旅”融合发展提供借鉴。

With the rapid development of Internet technology,E-commerce model is constantly updated and iterated,E-commerce live broadcasting came into being and developed rapidly.However,in rural areas,E-commerce live broadcasting is still in the preliminary exploration stage,and the deep integration of rural E-commerce live broadcasting and rural industry is not enough.In order to promote the better integrated development of"E-commerce live broadcasting+agricultural culture sports tourism",research methods such as investigation,case analysis and induction are adopted to analyze the bottlenecks restricting the integrated development of"Ecommerce live broadcasting+agricultural culture sports tourism",and to explore the path and countermeasures to promote the better integrated development of"E-commerce live broadcasting+agricultural culture sports tourism".It provides reference for further promoting the integrated development of"E-commerce live broadcasting+agricultural culture sports tourism"under the background of rural revitalization.