数字赋能视角下农产品渠道评价生态位因子构成研究

Composition of Niche Factors of Agricultural Product Channel Evaluation from the Perspective of Digital Empowerment

新一代数字技术的发展加速农产品流通的现代化进程,农产品渠道选择也成为农业发展的关键问题。基于此,该研究依据扎根理论的思想,结合现有国内农产品渠道评价影响因素相关文献,借助Nvivo11.0软件对不同研究情景下的评价影响因子进行编码,在数字技术赋能背景下探索农产品渠道评价生态位因子的构成维度,为后续农产品渠道选择研究提供维度指标,同时,研究结论为农户确定产品渠道体系提供可操作的实践工具。

The development of the new generation of digital technology has accelerated the modernization process of the circulation of agricultural products,and the choice of channels of agricultural products has also become a key issue in agricultural development.Based on this,this study,based on the idea of rooted theory and the existing relevant literature on the influencing factors of agricultural product channel evaluation,coded the evaluation influencing factors under different research scenarios with the help of Nvivo11.0 software,and explored the constituent dimensions of niche factors of agricultural product channel evaluation in the context of digital technology empowerment,so as to provide dimensional indicators for the follow-up study of agricultural product channel selection.At the same time,the conclusion of the study provides an operational practical tool for farmers to determine the product channel system.