“帝国主义推销员”与“时髦叛国者”——民族主义话语中民国“摩登女郎”的媒介呈现

"Imperialist Saleswomen"and"Fashionable Traitors"?——The Media Representation of the Republican"Modern Girl"in Nationalist Discourse

20世纪20年代,西方文化进入中国,市场和资本力量的强势崛起使得中国的现代性从早期对民族国家的想象日益嬗变为对都市文化和现代生活的想象,带有现代性印记的“摩登女郎”女性形象应运而生。她们所引领的都市流行风尚通过大众传播媒介成功地在中国动荡年代风靡了整个社会,建构起“摩登时代”的消费主义意识形态,也投射出国人对现代女性以及现代生活的想象。但随着国内民族危机的不断加剧,“摩登女郎”及其构建的消费文化遭到官方政府和社会舆论不遗余力的围剿,“摩登女郎”被冠以“帝国主义的推销员”与“时髦的叛国者”的罪恶头衔,为都市女性群体的时尚观念以及消费行为强加上一层民族主义的色彩。但“摩登女郎”用消费时尚的行为和言论斥责,对官方政府和社会舆论的规训发起了有力的反击与挑战,洋货入超的贸易数字出现了不降反增的现象。

In the 1920s,Western culture entered China.With the strong rise of market and cap-ital,China's modernity gradually evolved from early imagination of nation-state into the imagination towards urban culture and modern life.The female image of"Modern Girl"imprinted with modernity came into being."Modern Girl"led an urban fashion which successfully swept the entire society through mass media in the turbulent era of China,constructing the consumerist ideology of"Modern Times"while projecting an imagination towards modern female and modern life.However,as the na-tional crisis intensified,the"Modern Girl"and the consumer culture they constructed were rounded up by the government and public opinion,and the"Modern Girl"were labeled as"Imperialist Saleswom-en"and"Fashionable Traitors".The government and public opinion tried to impose a layer of national-ism on the fashion concept and consuming behavior of urban women,but the"Modern Girl"launched a severe counterattack and challenge to the regulation with their rebuke and behavior of fashion consump-tion,and the trade figures of foreign goods into the country increased rather than declined.