顺“势”随“心”:风险信息对游客安全行为的影响机制研究

To Follow the Trend or to One’s Heart’s Content:A Research on the Influence Mechanism of Risk Information on Tourists’Safety Behaviors

不同心理类型的游客对风险信息的保护动机响应机制尚未经过实证检验。文章基于保护动机理论,探索风险信息对游客安全行为的影响,并检验风险感知和保护动机的中介作用,以及Plog游客心理类型的调节效应。研究结果显示:(1)风险信息内容对游客风险感知、安全遵守行为具有直接作用,风险信息观察对游客风险感知、保护动机、安全遵守行为、安全参与行为具有直接作用;(2)风险感知与保护动机在风险信息对游客安全行为的影响中存在多重中介效应;(3)Plog游客心理类型在风险信息对游客安全行为的影响中均存在非线性调节作用。其中,保守型游客在风险信息的刺激下表现出较强的安全遵守行为,而冒险型游客却表现出较强的安全参与行为。文章揭示了风险信息对游客安全行为的影响机制,为目的地风险信息传播和游客安全行为干预提供了理论依据与策略指导。

The empirical examination of the protection motivational response mechanisms to risk information among tourists of different psychological types remains unexplored.This paper,grounded in Protection Motivation Theory,investigated the impact of risk information on tourist safety behaviors.It examined the mediating roles of risk perception and protection motivation,along with the moderating effects of Plog tourist psychological types.The findings reveal that:(1)the content of risk information directly influences tourists’risk perception and adherence to safety behaviors.Additionally,the observation of risk information has direct effects on tourists’risk perception,protection motivation,adherence to safety behavior,and engagement in safety participation;(2)Risk perception and protection motivation exhibit multiple mediating effects in the influence of risk information on tourist safety behavior;(3)Plog tourist psychological types demonstrate nonlinear moderating effects on the impact of risk information on tourist safety behaviors.Specifically,conservative tourists’exhibit heightens adherence to safety behavior when stimulated by risk information,whereas adventurous tourists demonstrate increased engagement in safety participation.This study unveiled the response mechanisms of risk information to tourist safety behaviors and offered theoretical foundations and strategic guidance for destination risk communication and interventions in tourist safety behaviors.