“市场营销学”课程思政情感教学研究

Emotional Teaching of Curriculum Ideology and Politics in Marketing

以北京某高校“市场营销学”课程为例,研究如何运用情感教学手段,通过何种情感教学路径以实现情感教学的具体目标。构建了情感教学路径与情感教学目标的研究模型,通过问卷调查的方法收集数据,运用SPSS进行数据分析,对模型进行验证。研究表明,在教学的不同阶段,教师利用线上线下相结合的方式组织恰当的情感教学活动,能够促进学生的情感积累、情感生成、情感表达与情感延续,实现提升乐情度、冶情度与融情度的情感目标,从而加深对专业知识与思政知识的感悟,对其世界观、价值观的建构产生深远影响。

Taking a Marketing course from a university in Beijing as an example,this study explored how to utilize emotional teaching methods and through which emotional teaching pathways to achieve specific emotional teaching objectives.A research model for emotional teaching pathways and objectives is constructed,and through analyzing data collected through questionnaire surveys by SPSS,the model is validated.The research shows that in different teaching stages,emotional teaching activities carried out by teachers with both online and offline methods can strengthen students’emotional accumulation,emotional generation,emotional expression and emotional continuation.This approach not only achieves the emotional objectives of elevating the pleasure level,sentiment level,and affection level,but also deepens the perception of both professional knowledge and ideological knowledge,thereby imposing a far-reaching influence on the construction of students’worldviews and value systems.