群众体育赛事发展的问题审视与优化

Examination and Optimization of Problems in the Development of Mass Sports Events

新时代背景下,群众体育赛事的发展已经成为一种重要的社会现象,这些赛事不仅能够丰富人们的业余生活,提高公众的健康水平,同时对于促进社会和谐、提升国家整体体育水平有着不可忽视的作用。因此,该文首先从助力体育强国建设、满足体育产业内在需求、符合健康中国战略等方面,概述群众赛事发展的时代价值。随后,结合调查信息,指出当前群众体育赛事发展中存在的问题,如群众体育赛事发展不均衡、缺乏科学赛事制度、体育赛事项目单一、赛事举办主体单一等。在此基础上,从健康中国理念出发,提出减少地区赛事差异、制定体育赛事制度、开展多元体育赛事项目、引入市场力量参与赛事举办等建议,为群众体育赛事发展优化提供参考,实现良性循环与可持续发展。

With the development of the new era,the development of mass sports events has become an important social phenomenon,which not only enrich people's sparetime life and improve the health level of the public,but also play a nonnegligible role in promoting social harmony and improving the overall sports level of the country.Therefore,the article first summarizes the era value of the development of mass sports events from the aspects of helping build a sports power,meeting the internal needs of the sports industry and conforming to the strategy of Healthy China.Then,combined with investigated information,it points out the current existing problems in the development of mass sports events,such as the unbalanced development of mass sports events,the lack of scientific event systems,single sports events and single event hosts.On this basis,starting from the concept of Healthy China,it proposes suggestions such as reducing the differences of regional events,formulating sports event systems,carrying out diversified sports events,and introducing market forces to participate in the holding of events,so as to provide reference for the development and optimization of mass sports events and realize a virtuous cycle and sustainable development.