文化营销视阈下提升新时代城市文化自信探析

Boosting the Urban Cultural Confidence in the New Era from the Perspective of Cultural Marketing

通过城市文化营销,挖掘城市独特的文化内涵,打造城市文化符号,培育文化认同感,借力新媒体提升城市文化自信,通过丰富和升级传播路径,激发城市文化自传播,鼓励更多公众听到自己内心的声音,激发想象未来的勇气,展现应有的文化自信,增强新时代的家国情怀。

On one hand,through urban cultural marketing,we will explore the unique cultural connotation of the city,create urban cultural symbols,cultivate a sense of cultural identity and enhance the confidence of urban culture with the help of new media.On the other hand,based on enriching and upgrading the communication paths,we can stimulate the self-dissemination of urban culture,encourage more people to hear their inner voices,inspire their courage to imagine the future,show the due cultural confidence,and enhance the feelings of home and country in the new era.